Kith Chicago Unveils 'World's Fair' ASICS Collaboration Collection
Kith, the renowned lifestyle brand spearheaded by Ronnie Fieg, is expanding its footprint with a new flagship store in Chicago. This highly anticipated grand opening is accompanied by the unveiling of a special eight-shoe ASICS collaboration, a collection inspired by the historical 'World's Fair' events that have graced both New York and Chicago.
Kith Chicago Debuts Exclusive ASICS 'World's Fair' Collection
Ronnie Fieg, the visionary behind Kith, recently announced the imminent grand opening of Kith Chicago, set to take place this upcoming weekend. This new store launch will serve as the exclusive debut venue for an exceptional collaboration: an eight-shoe ASICS collection. The creative inspiration for this collection stems from the historical 'World's Fair' expositions, a common thread connecting the cities of New York and Chicago, both of which have hosted these international events over the years. After an extensive development process involving 36 different sneaker prototypes, a curated selection of eight distinct designs has been finalized. These models, featuring premium materials and intricate detailing, pay homage to various global cities and nations. The collection includes four variations of the GEL-LYTE III, a GEL-LYTE III.I, a GEL-MAI, a GEL-KAYANO 12.1, and a GEL-KAYANO 14 adorned with Chicago flag motifs. All pieces boast special co-branding, signifying the unique partnership. The 'World's Fair' collection is scheduled for its initial release exclusively at Kith Chicago on Saturday, October 4, with a broader global launch to follow. Prior to the public opening, a special event is planned for October 3 at the flagship store. This event will feature an ASICS panel discussion with Ronnie Fieg, alongside displays of various ASICS collections. Access to this exclusive preview will be granted to select Kith Loyalty members through an upcoming drawing.
This initiative highlights Kith's continuous growth and its ability to blend high-end fashion with sneaker culture, offering unique and meticulously crafted products. The collection not only celebrates the brand's expansion but also deepens its connection to cultural history through thoughtful design and limited-edition releases. It exemplifies a strategic move to create immersive retail experiences and exclusive product drops that resonate deeply with its dedicated customer base.
